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This flyer was created for the World Wildlife Federation to serve as a piece that decries the exploitation of endangered animals. It was designed for distribution in NOW, a Toronto alternative newsweekly that caters to an urban, left-wing, 18 to 35 year old audience. As this is a vehicle of persuasion, it needed to capture the attention of the intended audience within a matter of seconds. Furthermore, it needed to have an emotional appeal so that it could maintain the audience’s attention and give them an opportunity to consider becoming more conscious about the issue. This solution unites strong visual elements to communicate a strong message clearly and effectively. |