Eat Your Vegetables! is a series of two sixty second health infomercials produced for Health Canada that communicate the benefits of eating vegetables. The challenge of this project was to create a piece that encourages young adults to include vegetables as a part of their diet in a tone they can identify with. It is a good habit to eat healthy, and it is good to establish good habits when the individual in question is young.
The video appeals to the logic and the sense of humour of the intended audience. It uses logic by explaining how specific vegetables are beneficial to one’s diet. Humour is instilled in the infomercials through the choice of visuals and sound clips. The infomercials are inspired from 1950s sitcom television, however they are combined with “modern” clips; the style of humour from this era adds a layer of “cheesiness” to the piece.
Watch the videos: